Description
Description Ruthless has been crafting e-liquid in Southern California since 2011, and the brand’s reputation is built on one thing: bold, clearly defined flavour that doesn’t fade after the first few pulls. The Ruthless 100ml shortfill range brings that same American confidence to a high-VG format built for sub-ohm and DTL (direct-to-lung) vaping. With over 20 flavours spanning fruit, menthol, candy, tobacco and dessert profiles, there’s genuine range here, from long-standing fan favourites like Ez Duz It and Swamp Thang through to tropical blends, icy menthol options and full-bodied tobacco hybrids. Every bottle ships at 0mg, ready for nic shots to be added before you vape. The flavour character across this range leans bold rather than restrained. Fruit blends tend to carry strong sweetness on the inhale with a clean, well-resolved exhale. The icy variants, including Skir Skirrr On Ice, Ez Duz It on Ice and Swamp Thang on Ice, layer a menthol finish over that fruit base, cutting through the sweetness and adding a sharp, refreshing exhale. Tobacco options like Coffee Tobacco and Dulche De Tobacco take a fuller-bodied approach, with roasted or caramel-cream exhales that suit vapers who prefer a more grounded, less sweet profile. This is a range for experienced vapers running capable sub-ohm kits, where the higher wattages and larger coil surface area get the most out of that 70% VG formula. Shortfills offer considerably better value per ml than 10ml bottles, and Ruthless 100ml shortfills are a practical choice for anyone who’s found a flavour they return to daily. Each bottle contains 100ml of 0mg e-liquid in a 120ml bottle, leaving exactly the right space to add two 18mg nic shots . Once mixed, you have 120ml of e-liquid at approximately 3mg nicotine. That’s a cost-effective, straightforward format for a regular sub-ohm vaper. Flavour Profiles The Ruthless 100ml shortfill range covers a wide spread of taste profiles. Here’s what to expect from each flavour, grouped by category. Fruit Lush: Straightforward sweet watermelon , clean and juicy throughout. Strong cloud production makes it a reliable all-day option. Sweetness: medium-strong. Cooling: none. Mango Drank: Ripe mango with a fizzy soda base note. Juicy and tropical on the inhale, slightly effervescent on exhale. Sweetness: medium. Cooling: none. Cherry Drank: Dark, tart cherry on the inhale with a fizzy soda exhale. The tartness keeps the sweetness in check. Sweetness: medium. Cooling: none. Berry Drank: Blueberry, blackcurrant and boysenberry over a fizzy soda base. Full berry inhale, lightly carbonated exhale. Sweetness: medium. Cooling: none. Pineapple Lemonade: Tropical pineapple with citrus lemonade. Zingy and bright on the inhale, sweet and slightly tart on exhale. Sweetness: medium. Cooling: none. Tropic Thunda: Mixed berry on the inhale, followed by light guava and creamy notes for a rich, layered finish. Sweetness: medium-strong. Cooling: none. Paradize: Tart passionfruit inhale, crisp sweet pear mid-note, ripe peach on exhale. A more complex exotic fruit profile. Sweetness: light-medium. Cooling: none. Rise: Lychee, mango and passionfruit. A refreshing tropical triple fruit blend with good clarity on each note. Sweetness: medium. Cooling: none. Strizzy: Kiwi, raspberry and strawberry. Sharp and bright on the inhale, smooth berry on exhale. Sweetness: medium. Cooling: none. Slurricane: Peach, papaya and guava. A heavier tropical blend with an exotic, slightly dense character. Sweetness: medium-strong. Cooling: none. Jungle Fever: Mango, pineapple and citrus. Punchy tropical inhale with a citrus edge on exhale. Sweetness: medium. Cooling: none. Red: Grapefruit, mango and passionfruit. Zingy citrus-tropical fusion with a tangy finish. Sweetness: medium. Cooling: none. Rage: Creamy mango base with crisp summer apple undertones. Rich on the inhale, juicy on exhale. Sweetness: medium-strong. Cooling: none. Menthol / Ice Skir Skirrr Ice: Crisp green apple and honeydew melon with a strong menthol finish. Sour-sweet inhale, icy exhale. Sweetness: medium. Cooling: strong. Ez Duz It on Ice: Strawberry and watermelon on the inhale, subtle menthol on exhale. Smooth and refreshing without being overpowering. Sweetness: medium. Cooling: mild. Swamp Thang on Ice: Sour candied apple with a Jolly Rancher-style sweetness and a sharp menthol blast on exhale. Sweetness: strong. Cooling: strong. Rise on Ice: Lychee, mango and jackfruit with a menthol finish. Tropical, refreshing and well-balanced. Sweetness: medium. Cooling: mild. Antidote on Ice: Mango, blue raspberry and menthol. Bold fruit combination with a cooling exhale that softens the sharpness. Sweetness: medium-strong. Cooling: medium. Candy / Sour Swamp Thang: Sour candied apple with a smooth, mellow throat hit. Sweet and sour character without harshness. Sweetness: strong. Cooling: none. Grape Drank: Grape soda-inspired. Juicy, sweet grape on inhale with a lightly fizzy exhale. Sweetness: strong. Cooling: none. Grape Drank on Ice: The same grape soda profile with a menthol twist on exhale. Sweetness: strong. Cooling: medium. Ez Duz It: Strawberry and watermelon. Sweet, clean and very approachable. One of the range’s most consistent sellers. Sweetness: medium-strong. Cooling: none. Tobacco / Dessert Coffee Tobacco: Rich tobacco on the inhale with a roasted coffee exhale. Nutty, bold and low on sweetness. Best for vapers who prefer grounded, non-fruit profiles. Sweetness: low. Cooling: none. Dulche De Tobacco: An RY4-style blend with layered tobacco on inhale and a caramel-and-milk exhale. Smooth and gently sweet. Sweetness: medium. Cooling: none. Gold: Crunchy coffee cookie with a caramelised topping. Rich, biscuity and satisfying. Sweetness: medium-strong. Cooling: none. Why Choose This E-Liquid? Ruthless has been refining its flavour formulations since 2011. These 100ml shortfills are a cost-effective way to vape a proven range of bold, well-developed profiles at 70% VG, built fo
